In the beginning, I started on a freelancing website creating videos. Video was really all I knew and a little bit of Photoshop skills but together it was enough to do most projects I found. I was making a couple extra bucks on the side and I was happy.
After finishing a project for a client who was starting to expand their business, I felt there was an opportunity for me to offer more. This client could probably use a website, a logo, some blogs, and maybe someone to manage their social media pages; after all, I knew someone who could do each of those things if I wasn’t able to. I made the offer to the client and they bit! There were two immediate needs: 1, a logo redesign and 2, reworking all of the written content on their website. I reached out to two of my friends, discussed rates, deadlines, etc with them and they got to work. Just like that I was managing two sub-contractors to complete a job for the client. I showed each of them the video I had already created for the client, explained the business philosophy of the client and had them shape something that would be consistent with the already created content. Soon I found myself having weekly calls with the client, checking in on work with my Creatives, sending invoices and writing checks. Things were getting serious.
While all this was going on, I got a call from a client I made a video for the year before. He wanted to do another video but wanted to step up the quality so he could use it on social media, his website, and more. I was confident that my two Creatives were working hard on my other clients work so it allowed me the time to start work on another project. Soon, more and more opportunities like this began to present itself. With each new client needing something different, I began building my list of Creatives who could help me with each project.
Eventually, I had to take a step back and look at the bigger picture; I had something working here. Again, I reached out to a friend to help me take my rapidly growing freelance system and turn it into a business. Thus, Pier 19 Creatives was born, excited and ready to continue growing!